For local government and destinations
Strategy you can defend in a council chamber
Experience from both sides of the council table.
For councils, regional tourism organisations and destination bodies building a visitor economy. Written for the officer who has to justify the recommendation, not the marketer who has to sell it.
Why this is different
Most tourism marketing consultants have never sat on the other side of the table. Andy has been an elected councillor at two councils, in two regions — the City of Rockingham and, currently, the Shire of Manjimup, Rural Ward.
That matters when the work has to survive a council report, a procurement process and a stakeholder group with competing interests. Understanding how the decision actually gets made is not a marketing skill, and it is not something you can pick up from a brief.
How we can help
Tourism & Destination Marketing Strategy
Methodology-led strategy work, grounded in evidence and written to be defended, adopted and acted on.
Reviews, Workshops & Stakeholder Engagement
Visitor servicing reviews, industry workshops and engagement that brings the local sector with you rather than around you.
Capability Statement
Business details, methodology and relevant experience in a document you can attach to a procurement recommendation.
Start a conversation
Happy to talk through scope before any procurement process begins.