For local government and destinations

Capability Statement

A short document covering business details, methodology, relevant experience and referees — the thing a tourism or economic development officer attaches to a procurement recommendation.

Download the capability statement, or read the same details on this page. Both are generated from one source, so they cannot disagree.

Business details

• Scott Aussie Tourism Marketing
• Boutique tourism marketing and strategy consultancy, founded 2020
• Based in Manjimup, Western Australia. Working state-wide
• Principal: Andy Burns. Co-Principal: Sally Burns
• Contact: andy@scottaussie.com
• Legal entity: Andrew Burns trading as Scott Aussie Tourism Marketing (sole trader)
• ABN 88 657 763 868
• Public liability insurance: $20 million. Certificate available on request
• Referees available on request

Relevant experience

• City of Rockingham — championed the City of Rockingham Tourist Destination Strategy (2019–2024) to Council adoption, as an elected councillor
• Tourism Rockingham — six years across board membership and a direct contract, including visitor centre management, website redevelopment and industry member engagement
• Clubs WA — five years of marketing management for a body representing around 500 WA clubs
• Shire of Manjimup — currently an elected councillor, Rural Ward

Full detail in the case studies.

Memberships and recognition

• Member, Tourism Council of Western Australia — the state peak tourism body
• Member, Australian Regional Tourism — the national body for regional tourism
• Member, Skål International Perth — the global tourism industry association, founded 1934, with members across 76 countries
• Founding Member and Vice-President, Western Australian Agritourism Association
• Chair, Rockingham Lakes Regional Park Advisory Committee — a Department of Biodiversity, Conservation and Attractions advisory committee
• WA State Finalist, Telstra Best of Business Awards 2025 — Promoting Sustainability
• Speaker, Global Eco Tourism Conference 2020 and the International Agritourism Conference 2025

Governance

As an elected councillor at the City of Rockingham, Andy championed the City of Rockingham Tourist Destination Strategy (2019–2024) and supported it through to Council adoption — experience gained from the governance side of the table where SATM's local government clients sit. He now serves as a councillor at the Shire of Manjimup, bringing working knowledge of two councils across metropolitan and regional WA to every destination engagement.

Andy does not undertake commercial work for the Shire of Manjimup while serving as a councillor there. He left the City of Rockingham council in 2019; the Tourism Rockingham contract began in 2021, so there is no overlap.