For operators

Websites

For operators whose website is costing them bookings — because it is slow, hard to book on, impossible to update, or all three.

The problem this solves

Most tourism websites fail in the same three places. They take too long to load on a phone with two bars of reception, which is exactly the situation your guest is in. The path from "interested" to "booked" has too many steps. And nobody at the business can change a price without emailing a developer.

The last one matters more than it sounds. A website you cannot update is a website that goes stale, and a stale website quietly tells visitors the business might not still be running.

We build on WordPress, and we hand it over with the keys — because a site you cannot maintain is a site you will need to pay someone to replace.

What's included

• Design and build on WordPress, mobile-first
• A booking path built around how people actually book — including direct booking to reduce OTA commission
• E-commerce where you sell product, and event ticketing where you host
• Speed and Core Web Vitals addressed as part of the build, not as an afterthought
• Accessibility to WCAG 2.1 AA
• Search fundamentals — structure, schema, hand-written titles and descriptions
• Google Analytics and Search Console configured and verified
• Training so your team can update it, and documentation for when they forget
• Hosting for the first twelve months, with backups, security updates and WordPress kept current

Typical timeline

Six to twelve weeks depending on page count and whether e-commerce is in scope. Content and photography are usually the critical path, not the build.

A cellar door with a product, a venue and nothing online

For years our grapes went out the gate and came back with someone else's name on the bottle. Once we had our own label and a cellar door, we needed people to actually find us — and we had almost nothing online. Andy built our first website, set up our wine and truffle sales and event bookings, and sorted out our Google listing. Now people who've never heard of Deitos are finding us and turning up at the door.

Fabio DeitosOwner, Deitos Winery

Read the full Deitos Winery case study, including the six-month Google Business Profile figures.

Common questions

Who hosts it?

We do, and the first twelve months are included in every build. That covers backups, security updates and keeping WordPress current — the maintenance that quietly stops happening when nobody owns it. If you would rather host it yourself, you can, and if you want to move it later you can do that too: it is a standard WordPress site, it is yours, and we hand over everything needed to take it elsewhere. No lock-in either way.

Can we update it ourselves?

Yes, and you should. We train your team and leave documentation. If you would rather we did it, that is what the retainer is for.

Will it connect to our booking system?

Usually. Tell us which one and we will confirm before quoting rather than after.

What happens to our search rankings?

Every changed URL gets a 301 redirect and we keep a redirect map. Rankings dip briefly on any rebuild; a proper redirect map is the difference between a dip and a fall.

Do you do photography?

No. We will write you a shot list and brief a photographer, but we do not shoot, and we will not fill your site with stock images of somewhere that is not your venue.