Western Australia Agritourism Association · ongoing
The situation
The Western Australia Agritourism Association is the state body for farm businesses that host visitors — cellar doors, farm gates, farm stays, u-picks and on-farm experiences. Like most sector associations, it runs on a small budget and the time its board and members can give it.
It needed the things every membership body needs and few can afford: somewhere to send people, a way to talk to members regularly, a presence that looks like the sector it represents, and a plan the board could actually work to.
How the engagement works
This is not a paid client engagement. Andy Burns sits on the WAAA board, and Scott Aussie Tourism Marketing is a listed sponsor of the association. The marketing work below is what SATM contributes under that sponsorship — the cost is carried by SATM rather than invoiced to WAAA. It is published here with the association's knowledge and agreement.
What we do
- Built and maintain the association's website
- Branding for the association
- The regular member email newsletter
- Social media management
- Wrote the organisation's Strategic Plan
Why it matters to our clients
Agritourism operators are a real part of who we work for, and they are the group least likely to think of themselves as a tourism business. Sitting on the board of the state association — and running its marketing — means we are working on the sector's problems, not just reading about them.
It is also the reason we can be direct with a grower about what is worth doing and what is not. We see what is working across a lot of farm businesses, not one.
Services provided
Brand development · Websites · Email marketing · Social media management