It’s that time between the Easter and Anzac Day long weekends, that weird “are we working or are we relaxing?” zone. I think many of you are mentally packing for the next long weekend, so I wanted to be mindful of your time.
Rather than a deep-dive essay this week, I figured a quick shot of inspiration would be more valuable. And what’s more valuable than a boatload of content ideas?
That’s why we’ve put together something special: Content Creation Idea Spark Graphics for four key sectors of the Australian tourism and hospitality scene.
So, What Are These “Content Spark” Things?
Think of them as idea generators, a kickstart for your marketing creativity. Based on the principles of customer-centric content, these graphics are designed to help you quickly brainstorm relevant topics that resonate with your audience. We at SATM are huge believers in the importance of quality content; content that is carefully crafted and curated for your ideal customer.
We’ve created four different graphics for four different business types:
- Cafes & Restaurants: Serving up content that tantalizes taste buds and builds loyalty.
- Accommodation Providers: Crafting stories that entice travelers to book their next getaway.
- Tourism Attractions: Highlighting unique experiences and boosting visitor numbers.
- Agritourism Operators: Showcasing the beauty of farm life and promoting sustainable practices.
How to Use Them:
It’s simple. Each graphic is structured around three key questions, designed to get you thinking about what your audience wants to know:
- [Pillar Question]: This is the main theme or focus for that section of content.
- [Topic Keywords]: These are one word springboards that fall under each question to help you generate fresh ideas.
Just pick a category that aligns with your business, then start brainstorming! Use the questions to guide your thinking, and the topic keywords to get your creative juices flowing.
Example:
Let’s say you run a cozy bed and breakfast. You might look at the “Why Choose Us” section and use “Location” as a keyword. This could inspire you to create content about:
- Hidden gems within walking distance of your B&B.
- The history of the surrounding town.
- Stunning sunrise photos from your property.
Scott Aussie Tourism Marketing Can Help You Turn Sparks into Flames
These graphics are a great starting point, but if you’re looking to take your content to the next level, that’s where SATM comes in. We can help you turn those sparks into full-blown marketing campaigns that drive real results. We’ve got all of the bases covered, including Brand Development, Traditional Marketing, Social Media Management, Email Marketing, Websites, Pay-Per-Click Advertising, Customer Service Training, and Research & Strategy.
And that’s it for this week! Short, sweet, and packed with ideas. Go forth and create some awesome content!
Click on the images below to download the full res version
