Tourism Marketing Resources
Boost your knowledge with Scott Aussie’s Tourism Marketing Resources. Dive into our insightful blog posts, detailed infographics, comprehensive white papers, and other resources, all designed to provide you with the latest trends, strategies, and insights in the tourism and hospitality industry. Expand your understanding and improve your strategies with our resources, tailored to help you excel in your business.
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The Invisible Shepherd – How Digital Platforms Guide Your Tourists (and Your Business)
Discover how TripAdvisor & Google Maps are shaping the tourism industry, how these “digital shepherds” influence traveller choices and how your business can leverage them for success.
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How to Dodge the BS and Find a Marketing Partner Who Actually Gets Your Hospitality Business
Stop wasting money on bad marketing agencies. Learn how to find a partner who understands tourism & gets REAL results.
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How Employee Happiness Fuels Hospitality Success
Discover the secret sauce to hospitality success: happy employees! Learn how happy campers translate to happy customers & higher profits.
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That Time I Ignored Marketing’s “Next Big Thing” (and Made More Money)
Have you ever gotten sucked into the hype of the “next big thing” in marketing, only to find yourself drowning in a sea of empty promises (and a depleted budget)?…
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Monopoly’s Timeless Lessons in Market Domination
Build Your Brand Empire One Property at a Time
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Hospitality’s AI Conundrum: Can Robots Really Sell Sunshine?
Picture this: you’re lounging on a pristine beach, Mai Tai in hand, as a friendly robot glides over, offering folded towels and personalized recommendations for nearby snorkeling spots. Sounds like…
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Are You Chasing Marketing Squirrels? Why the 4Ps Are Still Your North Star
Remember that scene in “Up” where Dug gets distracted by a SQUIRREL! every five seconds? Yeah, that’s kinda what the marketing world feels like these days.
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A Chickens Guide to Targeted Marketing in Tourism and Hospitality
Are you ready to take your tourism or hospitality business from a struggling enterprise to a thriving, highly successful operation? Now, before we get into the nitty-gritty, I want to…
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From Curiosity to Conversion: Destination Marketing Blog Strategies for a Competitive Edge
You’re a destination marketing expert. You know the power of storytelling. You understand the thrill of a hidden gem, the joy of cultural immersion, and the magic of creating unforgettable…
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