Background:

Tourism Rockingham, a dedicated not-for-profit organisation, has been promoting the vibrant coastal community of Rockingham, Western Australia, for over 50 years. Driven by a passionate team of volunteers and staff at the Rockingham Visitor Centre, they strive to showcase the region’s diverse attractions, events, and tourism experiences.
Scott Aussie Tourism Marketing has enjoyed a close relationship with Tourism Rockingham since 2018, with our founder, Andy Burns, serving as a dedicated member of the board. This ongoing involvement reflects our deep commitment to supporting the organisation’s mission and contributing to the success of tourism in Rockingham.

Challenge:

While deeply committed to their mission, Tourism Rockingham sought expert guidance to elevate their marketing efforts and reach a wider audience. As a volunteer-based organisation, they required support in various areas, including branding, digital marketing, and strategic planning.

Solution:

Leveraging our extensive experience in the tourism industry, Scott Aussie Tourism Marketing stepped in to provide comprehensive support and mentorship. Our collaboration with Tourism Rockingham encompassed a range of services:

Brand Development: We spearheaded a complete rebranding initiative, including the design of a fresh, modern logo that captures the essence of Rockingham’s coastal charm.

Email Marketing: We developed two targeted email newsletters, one for B2B communication and another for B2C engagement. The B2C newsletter, in particular, has consistently achieved an impressive open rate of around 50%, significantly exceeding industry benchmarks.

Research and Strategy: We conducted thorough research and analysis to inform strategic marketing decisions, ensuring alignment with Tourism Rockingham’s goals and objectives.

Social Media Management: Our team revitalised Tourism Rockingham’s social media presence, implementing strategies that led to a substantial increase in followers and engagement.

Traditional Marketing: We provided support in traditional marketing activities, including the design and production of a visually captivating annual report that effectively communicates the organisation’s achievements and impact.

Results:

Through our ongoing collaboration, Tourism Rockingham has witnessed significant improvements in its marketing reach and effectiveness. The rebranding initiative has successfully refreshed the organization’s image, while the targeted email campaigns and enhanced social media presence have fostered stronger connections with both visitors and local businesses.

Highlight:

One notable achievement is the exceptional performance of the B2C email newsletter. Maintaining a 50% open rate is a testament to the engaging content and effective targeting strategies implemented by Scott Aussie, ensuring that Tourism Rockingham’s message resonates with its audience.

Summary:

Scott Aussie Tourism Marketing is proud to partner with Tourism Rockingham and contribute to the ongoing growth and success of this vibrant coastal community. Our close collaboration, strengthened by Andy Burns’ active involvement on the board, demonstrates our dedication to supporting Tourism Rockingham’s mission and ensuring a thriving tourism industry in the region.