Research and Strategy

The Invisible Shepherd – How Digital Platforms Guide Your Tourists (and Your Business)

14/10/2024

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Andy N Burns

Discover how TripAdvisor & Google Maps are shaping the tourism industry, how these “digital shepherds” influence traveller choices and how your business can leverage them for success.
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How to Dodge the BS and Find a Marketing Partner Who Actually Gets Your Hospitality Business

10/10/2024

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Andy N Burns

Stop wasting money on bad marketing agencies. Learn how to find a partner who understands tourism & gets REAL results.
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Hospitality’s AI Conundrum: Can Robots Really Sell Sunshine?

16/09/2024

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Andy N Burns

Picture this: you’re lounging on a pristine beach, Mai Tai in hand, as a friendly robot glides over, offering folded towels and personalized recommendations for nearby snorkeling spots. Sounds like a futuristic fantasy, right? Well, folks, the future is closer than you think.
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A Chickens Guide to Targeted Marketing in Tourism and Hospitality

18/07/2024

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Andy N Burns

Are you ready to take your tourism or hospitality business from a struggling enterprise to a thriving, highly successful operation? Now, before we get into the nitty-gritty, I want to tell you a story. A story about chickens, a sprawling orchard, and a very important marketing lesson. Earlier this year, my family moved to a…
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Creating Memorable Customer Experiences in the Hospitality Industry

14/04/2024

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Andy N Burns

Enhance hospitality experiences. Learn from leaders on customer-centric culture, empowered staff, technology, and feedback.
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Why Local Is Now the Most Important Word in Tourism

14/04/2024

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Andy N Burns

The World Got Smaller After 9-11 and the GFC. This Will Be Different
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How Smart Tourism Operators Will Recover From COVID-19

22/03/2024

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Andy N Burns

The Australian Tourism Industry was already dealing with a sudden drop in visitor numbers as a result of the worst fire season in memory before COVID-19, more commonly known as the Corona Virus, took hold. The worldwide outbreak of the extremely contagious respiratory disease is shutting down businesses across the globe. Countries are closing their…
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