Does your business have a high-quality website, or like so many small tourism and hospitality operators, are you overly reliant on social media and OTAs such as Booking.com and Expedia? There’s nothing wrong with using these platforms to generate interest, grow your audience and spread your message, but never leave yourself in a position where…
The World Got Smaller After 9-11 and the GFC. This Will Be Different
The Australian Tourism Industry was already dealing with a sudden drop in visitor numbers as a result of the worst fire season in memory before COVID-19, more commonly known as the Corona Virus, took hold. The worldwide outbreak of the extremely contagious respiratory disease is shutting down businesses across the globe. Countries are closing their…
When trying to promote our businesses it’s easy to become distracted by the next big thing. All too often though, we’d be much better off sticking with things that we know work, and just trying to do them a little better. Email marketing is very much in this category. With all the hype around social…