Are You Chasing Marketing Squirrels? Why the 4Ps Are Still Your North Star
Remember that scene in “Up” where Dug gets distracted by a SQUIRREL! every five seconds? Yeah, that’s kinda what the marketing world feels like these days.
Remember that scene in “Up” where Dug gets distracted by a SQUIRREL! every five seconds? Yeah, that’s kinda what the marketing world feels like these days.
You’re a destination marketing expert. You know the power of storytelling. You understand the thrill of a hidden gem, the joy of cultural immersion, and the magic of creating unforgettable travel experiences. But in today’s digital world, your stories need a platform – a stage to captivate audiences and ignite their wanderlust.
Discover the transformative potential of Western Australia’s WAVES 2033 strategy, designed to boost visitor spending to $25 billion by 2033. This ambitious initiative focuses on expanding air routes, enhancing accommodations and attractions, and promoting Aboriginal culture, setting the stage for substantial economic growth and enriched visitor experiences across the state.
Enhance hospitality experiences. Learn from leaders on customer-centric culture, empowered staff, technology, and feedback.
Learn how to create a brand identity that goes beyond just selling a product. Discover the power of traditional advertising and creating emotional connections with your audience.
Does your business have a high-quality website, or like so many small tourism and hospitality operators, are you overly reliant on social media and OTAs such as Booking.com and Expedia? There’s nothing wrong with using these platforms to generate interest, grow your audience and spread your message, but never leave yourself in a position where…