Tourism Marketing Resources
Boost your knowledge with Scott Aussie’s Tourism Marketing Resources. Dive into our insightful blog posts, detailed infographics, comprehensive white papers, and other resources, all designed to provide you with the latest trends, strategies, and insights in the tourism and hospitality industry. Expand your understanding and improve your strategies with our resources, tailored to help you excel in your business.
Our Latest Article
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The Power of Incremental Gains
Uncover how small gains in 6 key areas can skyrocket your tourism & hospitality business’s profitability. Try our free Profit Powered-Up Calculator!
The Scott Aussie Profit Power-Up Calculator
Dreaming of bigger profits for your tourism or hospitality business? Discover how small, strategic adjustments across just six key areas can lead to surprisingly massive growth. Our exclusive Scott Aussie Profit Power-Up Calculator lets you instantly see your untapped potential.
Our Previous Articles
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Boost Bookings with Social Proof
Discover the power of the herd factor (social proof) in tourism marketing. Learn how to leverage reviews, social media, and authentic experiences to attract more customers and boost bookings.
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What Marketers Can Learn From Pulp Fiction
Want to create marketing magic like Pulp Fiction? Learn how to channel your inner Tarantino (minus the violence) with these actionable strategies for tourism & hospitality businesses. Get ready to…
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Standing Out in the Crowd
Discover how to differentiate your tour or activity business and stand out from the competition. Identify your unique selling propositions (USPs), craft compelling experiences, and attract more customers.
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The Invisible Shepherd – How Digital Platforms Guide Your Tourists (and Your Business)
Discover how TripAdvisor & Google Maps are shaping the tourism industry, how these “digital shepherds” influence traveller choices and how your business can leverage them for success.
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How to Dodge the BS and Find a Marketing Partner Who Actually Gets Your Hospitality Business
Stop wasting money on bad marketing agencies. Learn how to find a partner who understands tourism & gets REAL results.
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How Employee Happiness Fuels Hospitality Success
Discover the secret sauce to hospitality success: happy employees! Learn how happy campers translate to happy customers & higher profits.
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That Time I Ignored Marketing’s “Next Big Thing” (and Made More Money)
Have you ever gotten sucked into the hype of the “next big thing” in marketing, only to find yourself drowning in a sea of empty promises (and a depleted budget)?…
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Monopoly’s Timeless Lessons in Market Domination
Build Your Brand Empire One Property at a Time
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Hospitality’s AI Conundrum: Can Robots Really Sell Sunshine?
Picture this: you’re lounging on a pristine beach, Mai Tai in hand, as a friendly robot glides over, offering folded towels and personalized recommendations for nearby snorkeling spots. Sounds like…
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