Regular Newsletters

Our Approach

At Scott Aussie, we understand that regular newsletters are an invaluable tool for fostering strong relationships, maintaining consistent brand awareness, and driving customer engagement within the tourism and hospitality industry. Our approach is tailored to your unique business and audience needs in this sector.

Understanding Your Business and Audience:

We start by familiarising ourselves with your tourism or hospitality brand, your business objectives, and your audience. We delve into the interests, preferences, and expectations of your subscribers, and how your brand can provide value to them in the tourism and hospitality context.

Content Creation:

Our talented content creators craft engaging and valuable content that embodies your brand voice. We focus on producing content that resonates with your tourism and hospitality audience and encourages interaction.

Design and Layout:

We recognise the importance of aesthetics. Our team designs visually appealing newsletters that are not only eye-catching but also user-friendly. We ensure your newsletter mirrors your brand aesthetics and effectively communicates your message to your tourism and hospitality audience.

Optimisation and Testing:

We ensure your newsletters are optimised for all devices and platforms used by your audience in the tourism and hospitality sectors. We also employ A/B testing for elements like subject lines, content, and call-to-actions to determine what yields the best response from your subscribers.

Performance Analysis:

We analyse each newsletter’s performance to gain insights into what works and what requires enhancement. This iterative process enables us to refine our approach, ensuring your newsletters consistently deliver top performance in the tourism and hospitality sectors.