# Tourism Rockingham — from stalled and running at a loss to a strengthened revenue base

*Tourism Rockingham · 2018–2024*

> A regional tourism organisation that had stalled and was running at a loss, moved to a firmer revenue base through fee-for-service and booking commission.

## The situation

By 2018 the organisation had stalled. Growth had flattened, it was running at a loss, the website was dated and social media was not engaging the local industry.

## How the engagement worked

Andy served on the Tourism Rockingham board from 2018, stepping away from the board in 2021 when engaged as a contractor. At the conclusion of the contract he was invited back onto the board, where he served until 2024.

## What we did

- Hands-on marketing for the organisation
- Day-to-day management of the visitor centre
- Oversight of the website redevelopment project
- Member engagement across the local tourism industry
- Grew booking commission revenue from accommodation providers
- Contributed to securing fee-for-service agreements with the City of Rockingham

## The result

- Revenue base strengthened through new fee-for-service agreements with the City of Rockingham and increased accommodation booking commissions
- Website redeveloped and digital presence modernised
- Invited back onto the board at the conclusion of the contract

> Andy's involvement with Tourism Rockingham ran for six years, across the board table and then working directly for the organisation. He took on our marketing and the visitor centre at a point when we needed real change, oversaw the rebuild of our website, and helped put us on a much firmer financial footing through our accommodation members and our relationship with the City. When his contract finished, we asked him back onto the board — that says most of what needs saying.
>
>
> — Jodie PaynePresident, Tourism Rockingham

## Services provided

[Tourism and destination marketing strategy](https://scottaussie.com/for-government/tourism-destination-strategy/) · [Websites](https://scottaussie.com/for-operators/websites/) · [Stakeholder engagement](https://scottaussie.com/for-government/reviews-workshops-engagement/)

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Source: https://scottaussie.com/our-work/tourism-rockingham/
Scott Aussie Tourism Marketing · https://scottaussie.com