# Deitos Winery — from grapes sold under someone else’s label to a cellar door people stop for

*Deitos Winery · Manjimup · 2025 – ongoing*

> A Manjimup winery with almost nothing online. In six months, 567 of 870 searches that surfaced the business were for the generic term "winery".

## The situation

Deitos had grown grapes for years, selling the fruit to another producer who bottled and sold the wine under their own label. Having launched their own brand and opened a cellar door, they had a product and a venue — but effectively no online presence. A Google Business Profile existed, and it was near-empty.

## What we did

- Built Deitos Winery's first website
- E-commerce for wine and truffle sales
- Online ticketing for hosted events at the winery
- Ongoing blog content
- Took over and built out the Google Business Profile, including review responses
- Social media presence launching shortly

## The result, in six months

The strongest number here is not a total — it is a split. Of 870 searches that surfaced the business, 567 were for the generic term "winery". Most of the people finding Deitos were not looking for Deitos. They were looking for somewhere to go.

567 of 870

Searches that surfaced the business were for the generic term "winery"

319

Direction requests — people actively navigating to the cellar door

3,173

Profile views, 57% via Google Maps

243

Website clicks

37

Direct calls

599

Total profile interactions

The first online sale landed within months of launch.

> For years our grapes went out the gate and came back with someone else's name on the bottle. Once we had our own label and a cellar door, we needed people to actually find us — and we had almost nothing online. Andy built our first website, set up our wine and truffle sales and event bookings, and sorted out our Google listing. Now people who've never heard of Deitos are finding us and turning up at the door.
>
>
> — Fabio DeitosOwner, Deitos Winery

## Services provided

[Websites](https://scottaussie.com/for-operators/websites/) · [Brand development](https://scottaussie.com/for-operators/brand-development/) · [Social media management](https://scottaussie.com/for-operators/social-media-management/)

- [Talk about work like this](https://scottaussie.com/contact/)


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Source: https://scottaussie.com/our-work/deitos-winery/
Scott Aussie Tourism Marketing · https://scottaussie.com